The internal management and staff team at ABP work on behalf of our producers to address the policy, production, communication, promotion, legal, and financial issues that will help to strengthen the beef industry in Alberta. 

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Rich Smith
Executive Director

Direct Number: (403) 451 1183


Rich joined ABP as the Environmental Manager and moved into the role of Executive Director. He possesses a Bachelor’s Degree in Agriculture and a Master’s Degree in Agricultural Engineering, along with extensive experience in the development, design and management of livestock operations. As Executive Director, Rich is responsible for guiding the ABP staff as they work on behalf of our producers to address the policy, production, communication, promotion, legal, and financial issues that will help to strengthen the beef industry in Alberta. In the environmental area, he is still responsible for dealing with the policy, regulatory and stewardship matters that will affect our continued access to the land and water resources necessary for cattle production in Alberta. Rich is staff support to Board of Directors and Cattle Feeder Council.

Laura Procunier

Direct Number: (403) 451-1175


Laura received her training at Pricewaterhouse Coopers; she is both a CA and a CMA.


  • Overseeing all Financial Management functions including producing monthly financial statement packages and related analysis.
  • Ensuring the check off levy is collected on a timely and correct manner.
  • Oversees the payroll system to ensure that staff are paid on a timely and accurate basis.
  • Disbursing and accounting for all funds paid out by ABP under research and sponsorship contracts.
  • Managing the investments and the cash flow requirements for the organization.
  • Coordinates the year-end financial statement audit.
  • Prepares the annual budget.
  • Maintains the producer data base.
  • Is the Chief Returning Officer for all ABP elections.

Katelyn Laverdure
Communications Manager

Direct Number: (403) 451-1176


Katelyn has been with the organization for over 10 years and grew within ABP into the position of Communications Manager. Katelyn has a Public Relations Certificate from Mount Royal College.


  • Responsible for managing all ABP communications, social media and media relations activities.
  • Preparation of newsletters, media releases, weekly news updates, and annual reports.
  • Responsible for communications planning and content, media training, and special projects.
  • Monitors media coverage of industry trends.
  • Maintains and oversees social media accounts.
  • Responsible for facility and meeting arrangements for the AGM and Semi-AGM.

Karin Schmid
Research and Production Manager

Direct Number: (403) 451-1173


Karin grew up on a mixed farm near Keoma, AB, raising purebred Simmental cattle and grain, and is still involved to a limited extent. She has a Master’s Degree in Agriculture from the University of Alberta which focused on the genetic and metabolic factors affecting feed efficiency in beef cattle. Before joining ABP, Karin spent just over four years with the Canadian Hereford Association as their Breed Development Coordinator.


  • Provides policy direction and technical support in the areas of cattle health and welfare, cattle and beef research, environmental stewardship, and efficient cattle and beef production practices to ABP’s staff, directors and delegates, as well as cattle producers throughout Alberta.
  • Liaises with CCA and a number of other organizations on issues of importance to Alberta's beef industry, and is also responsible for overseeing the administration of research projects funded by ABP.
  • Provides staff support to the Research Committee.

Brad Dubeau
Marketing & Education Manager

Direct Number: (403) 451-1178


Brad Dubeau grew up on a commercial Hereford ranch west of Medicine Hat, AB. He went to Montana State University and received a BS in Agriculture Business with a minor in Economics. After university he worked at TD Canada Trust as an Agricultural Account Manager, and then Alberta Hereford Association as their manager. Brad was then employed with Independent Breeders Service and eventually Alta Genetics in public relations. Mostly recently, he was the Director of Communications for the Canadian Hereford Association and Editor of the Canadian Hereford Digest. Brad continues to operate a grasser operation west of Medicine Hat.


  • Managing the development and execution of all promotion, marketing, and education activities of ABP.
  • Supervises and directs the education, marketing, and distribution activities of the Marketing Assistant.
  • Responsible for executing the marketing plan and planning special events.
  • Responsible for the receipt, management, and distribution of ABP promotional materials.

Tom Lynch-Staunton
Government Relations and Policy Manager

Direct Number: (780) 492-8261


Tom grew up on and co-managed the family owned Antelope Butte Ranch (est.1885), a mixed 1,000 head cow/calf operation north of Lundbreck, AB. While at the ranch, Tom was an ABP delegate from 2009-11. In 2011, Tom moved to Edmonton and started working at Livestock Gentec as the Director of Industry Relations. Most recently he held a joint position with ABP and the Canadian Cattlemen’s Association where he developed the Public and Stakeholder Engagement program. Tom received a bachelor’s degree in Marketing and International Business from Simon Fraser University and recently completed the Master of Business Administration in Sustainability from the University of Alberta.


  • Establish relationships and maintain communications with elected officials and senior staff members in the government.
  • Provide analysis and strategic direction to the ABP Board of Directors, councils, committees, and staff on a wide range of economic and policy issues affecting the sustainability and competitiveness of the beef cattle industry in Alberta.
  • Ensure that government officials consider cattle and beef industry priorities, ABP policy positions, and the interests of cattle and beef producers in all legislative, regulatory and policy decisions.
  • Provide staff support to the Cow Calf Council and work with partner organizations to enhance industry policy and government advocacy.

Rosanne Allen
Office Administrator

Direct Number: (403) 451-1174



  • Book all meetings and prepare and distribute the related information packages.
  • Record minutes at meetings and distribute approved minutes.
  • Maintain the resolution tables.
  • Organize New Delegate Orientation, New Board Directors Orientation and Resolutions Committee Meeting.
  • Assist with AGM.

Jeanette Kennard
Communications and Marketing Assistant

Direct Number: (403) 451-1187


Jeanette is the newest member of the communications and marketing team. After joining ABP in another role, she is taking on the challenge of elevating our social media presence and providing support to the communications and marketing departments. Jeanette has Degrees in Biology and Psychology, and has recently completed a Writing and Editing for Business Certificate.


  • Support to the Communications and Marketing departments.
  • Update, maintain and assist in content development for social media channels.
  • Assist with the execution of ABP’s marketing campaign.
  • Producer Loyalty Program and Industry Partner administration.

Sharon Rafferty
Accounting Assistant/Receptionist

Direct Number: (403) 275-4400



  • Provides telephone answering and guest greeting services to ABP, CCA and CBBC.
  • Responsible for receiving and distributing mail, courier packages, and faxes; logs incoming email from apbfeedback.
  • Book meeting rooms, order meals, and books hotel rooms for ABP meetings and delegates.
  • Provides accounting support to the Controller, including management of all accounts receivable and accounts payable.
  • Responsible for the administration of invoices, expense statements, service charge remittances, bank deposits, and cheque preparation.


ABP is structured to ensure the democratic representation of all producers, to encourage direct feedback from the grassroots, and to ensure that the organization is consistently revitalized with fresh ideas and representatives. Provincial legislation outlines the ABP’s basic structure, objectives and powers and provides for a check-off on all cattle marketed in order to finance its activities.


All cattle producers in Alberta who have paid a check-off in the previous 24 months are considered members and are eligible to vote.


The province is divided into nine zones and producers in each zone elect five zone delegates.

Three delegates and then two delegates are elected in each zone in alternate years.
Each zone elects one cattle feeder council delegate and up to four cattle feeder council delegate at large may be elected by producers at the AGM.

Up to ten eligible producers can be elected as association delegates, five each year for a two year term. They have the same obligations and privileges as a zone delegate except they cannot serve as zone director.

All delegates are elected for a two-year period. Producers can serve for five consecutive two-year terms before they must step aside and allow other interested cattle producers to become involved. The zone delegates annually elect one of their group to be zone director and to sit on the ABP board. In addition to the nine zone directors, there are four directors-at-large elected from the delegate body at the AGM and the three councils each elect a director. 

The ABP past chair also sits on the ABP board for the first year after their term expires. The full board of directors then elect a chair, vice chair and finance chair. Should a zone director be elected as chairman, another delegate from that zone becomes the zone director. The board of directors plus zone delegates form the official voting body at the Annual General Meeting. This voting body sets policy, directions and approves budgets for the organization. 

Delegates are appointed or elected to serve on any of the committees or councils: Research, Governance, Audit, Cow Calf, Cattle Feeder, and Cattle Industry. 

Interested in becoming a delegate?
Becoming a delegate and acting as a voice for your industry is easy. Eligible producers simply review the responsibilities, make sure they fit the bill and then fill out the nomination form. An eligible producer means a producer resident in Alberta who has, in the last two years, sold cattle and paid a service charge to the Alberta Beef Producers or to another person on behalf of the Alberta Beef Producers. ABP reserves the right to verify your eligibility at any time.