Incredible things surround beef.
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We love beef. It's why we raise it right.
We support responsible animal care and handling through the production process. We work very closely with Alberta Farm Animal Care (AFAC) and other organizations to create policies to exceed animal care standards.Learn more >>
Hormones are a natural part of beef. We use hormone implants to increase growth and reduce the impacts on the environment and resources required to produce high-quality beef.Learn more >>
When cattle get sick, they need antibiotics to get better. We follow strict processes, including mandatory withdrawl times and residue testing to ensure that beef is antibiotic free.Learn more >>